NEW YORK, Feb. 7, 2012 /PRNewswire-iReach/ -- Analytics visionary Seth Grimes has released the speaker line-up for the fourth Sentiment Analysis Symposium, slated for May 8, 2012 in New York. Grimes states that with speakers and panelists from leading firms (including American Express, Fidelity Investments, Kraft Foods, the Red Cross, Thomson Reuters, and Yahoo), start-ups, and academia, the New York symposium will be the best yet.
The Sentiment Analysis Symposium bridges technology and business in one of the most exciting applications to emerge in recent years: software that discovers business value in opinions and attitudes in social media, news, and enterprise feedback. Keynotes kick off the morning sessions:
- Prof. Jan Wiebe of the Univ of Pittsburgh is a sentiment-analysis pioneer. She will speak on Sentiment, Subjectivity, and Sense, providing a leading researcher's view of the state of sentiment, and where we're heading.
- Drinking from the Fire Hose authors Chris Frank (American Express) and Paul Magnone (Openet Telecom) are slated to tackle (working title) Emotional Versus Rational in Customer Decision Making.
Registration is online at http://www.sentimentsymposium.com/registration.html.
The Sentiment Analysis Symposium series has drawn steadily growing numbers, from 95 attendees in April 2010 to 120 (capacity) in April 2011 to 154 in San Francisco last November. (Videos of the last two symposiums' presentations are online.) The symposium both builds on past success and aims to stay on the leading edge of sentiment technologies and applications. The symposium showcases ground-breaking sentiment-analysis applications and provides unique learning opportunities.
In addition to talks by Prof Jan Wiebe and a new presentation by Prof. Ronen Feldman of Hebrew University, who co-founded solution provider Digital Trowel — Feldman will speak on Unsupervised Learning: Insight in Business News, Medical Forums, and Public Filings — the symposium will once again have a half-day, day-before Practical Sentiment Analysis tutorial, on May 7, this year taught by Prof. Bing Liu, another sentiment/opinion-mining expert. Liu was featured in a January 26 New York Times article, For $2 a Star, an Online Retailer Gets 5-Star Product Reviews.
Solution marries methodology and approach of Net Promoter with social media sentiment classification and rigorous analytics technology to measure online conversations in a meaningful business context
SAN MATEO, Calif., Feb. 2, 2012 /PRNewswire/ -- Satmetrix®, the Net Promoter® software company, today announced it will change the way businesses measure and use social media with the first-ever Net Promoter social media measurement solution, Satmetrix SparkScore™. The solution applies the same Net Promoter methodology of recommendation behavior, which identifies Detractors, Passives and Promoters of a brand, to social media sentiment. With SparkScore, businesses will be able to measure the fluid and unstructured comments and opinions made about their brands online using Net Promoter, the widely-embraced customer loyalty metric and business practice that drives profitable growth.
"In the absence of an effective way of making business sense of social media content, businesses have been limited to simply counting tweets, likes, follows or other vendor-specific score methodologies that don't have the proven linkage to growth," said Richard Owen, chief executive officer, Satmetrix. "SparkScore, our breakthrough social media Net Promoter Score, will change the game. Companies will be able to understand the sentiment of what is being said about their brands online, connect it to measurable business results and bring it to the board room."
In the upcoming weeks and months Satmetrix will be releasing a series of SparkScore solutions. The first, free edition, which is scheduled to launch towards the end of this month, will measure the SparkScore of major brands across industries. Using a rigorous and reliable sentiment engine from Satmetrix development partner, Metavana, SparkScore will analyze comments made about brands across social media sites (Facebook, Twitter and more), as well as reviews, discussion sites and applicable private customer forums, and assign a SparkScore to each brand. Companies will be able to access their overall SparkScore and compare it to their industry's benchmark and best and worst scores on a daily basis.
Major Industry News Unveiled in San Diego at Leading Digital Marketing Event
SAN FRANCISCO, Jan. 30, 2012 /PRNewswire/ -- Online Marketing Summit, produced by UBM TechWeb, today previews news happening at or leading up to the industry's premier digital marketing event next week. Online Marketing Summit, happening February 6-9, 2012 at the Hilton San Diego Bayfront in San Diego, CA, provides a unique platform for exhibitors to showcase the newest technologies and integrated marketing solutions to a targeted audience. For more information visit: http://www.onlinemarketingsummit.com/.
"We are excited to have Online Marketing Summit be the choice venue for digital marketing leaders to introduce their newest products and services," said Aaron Kahlow, Founder and Chair, Online Marketing Summit. "OMS offers a first-hand look at the latest innovations, providing attendees with a comprehensive view of today's digital marketing advancements."
The list of companies making news announcements from OMS currently includes:
Couch & Associates is pleased to announce the newest offering in our series of marketing and sales tools. Wingman is a mobile sales management and field marketing tool that allows users to create, edit, score and direct leads into existing marketing programs, send emails, and create follow up tasks in CRM.
Ensighten presents industry leading tag management platforms for enterprise websites, flash, and mobile, allowing organizations to add, remove or manage 3rd party tag-based services with a single line of code – while improving site performance and protecting user privacy. Ensighten empowers 12,000+ web domains for customers including Sony, Microsoft Stores, and Monster.
At OMS 2012, Infusionsoft will unveil a new online diagnostic test called Marketing Checkup. The interactive test will help small businesses evaluate their current marketing and prescribe ways to maximize opportunities that promote healthy growth in their company.
Partnership combines Metavana's powerful sentiment and influence engines with Satmetrix's Net Promoter in the Cloud customer experience management software solutions
Satmetrix®, the Net Promoter® Software Company, and Metavana, the leading sentiment engine for distilling meaning from the social web, announced the companies have entered into a strategic partnership to collaborate on a series of cutting-edge products. The partnership will combine Metavana’s powerful sentiment and influence engines that capture and analyze consumer opinion and emotion from diverse web sources with Satmetrix’s Net Promoter in the Cloud customer experience management software solutions for companies to generate more powerful customer insights and take action to improve the customer experience.
“Partnering with Metavana is a game-changer for us,” said Richard Owen, CEO of Satmetrix. “Building on Metavana's scientific breakthroughs in sentiment analysis, our joint solutions will deliver more powerful and all-encompassing listening and analytics tools for companies to build a successful customer experience using Net Promoter. The broad commercial partnership includes joint development of products, go-to-market strategies and joint investment in sales and marketing.”
“Satmetrix is a leading provider of software solutions that enable and enhance customers’ ability to create and leverage Net Promoter programs to increase loyalty and reduce churn. The partnership is a key plank of our strategy and will provide a platform for growth as we establish a large commercial market for our technology,” said Michael Tupanjanin, CEO of Metavana.
January 9, 2012 (San Francisco, CA)- Metavana, Inc., the leading sentiment engine for distilling meaning from the social web announced the appointment of Dr. Ronald Weissman as Chairman of the Board of Directors. In this role, Ron will provide strategic support for the company as it enters the growth phase of its evolution and seeks to commercialize its technologies and partnerships.
“Ron is a leading business thinker, strategist and technologist,” said Michael Tupanjanin, Metavana CEO and Board Director. “He will bring extensive experience, a fantastic network, and real level of strategic and financial gravity to the company as we seek to change the game in the social sentiment space,” he added.
Weissman has more than twenty years of experience in enterprise analytics and has served as an executive, investor or director of a number of leading companies focusing on the analysis of text and data. Formerly a partner and now a consultant to the firm, he manages a portfolio of venture technology investments for Apax Partners. In addition, he is Executive Chairman of Host Analytics, a provider of corporate performance management software. Weissman serves as Chairman of the Software Special Interest Group for the Band of Angels, Silicon Valley’s oldest angel investor group. He was Vice-President of Global Marketing at Verity; during his stint there, Verity’s market capitalization grew from $50 million to $1.7 billion and the company gained top market share in enterprise text retrieval. Dr, Weissman was a Fulbright Scholar and has advanced degrees from the University of California, Berkeley.
Digital Marketer, former Microsoft Director and former Agency CMO to lead brand and partnerships
Nov. 17, 2011 (San Francisco, CA) – Metavana, Inc., the leading sentiment engine for distilling meaning from the social web announced the appointment of Romi Mahajan as CMO. Romi will drive all Marketing and Partnership initiatives for the company as it enters the growth phase of its evolution.
“Romi is a world-class Marketing and creative leader with a storied history in his discipline, bringing both his strategic and execution talents to Metavana in this crucial phase of our history,” said Michael Tupanjanin, CEO and Metavana Board Director. “As we rush to market with our reality-denting sentiment engine, Romi’s background as a corporate revolutionary, Agency CMO, and industry thought-leader will stand us in good stead as we seek to serve customers and the industry.
Prior to joining Metavana, Romi served as WW Director of Sales and Strategy for the Digital Marketing Platform Group at Microsoft (NASDAQ: MSFT), the world ’s largest software company. In this role, Romi was the lead strategist and resource broker for a fast-growing global business.
“I’m excited to join Metavana and to play a part in this dynamic industry,” said Mahajan. “Social sentiment is at the confluence of so many tectonic trends in the Market today- from Marketing to Media and Communications, from Commerce to Customer Service. I’m thrilled to join the company and help create an ecosystem of value in this geometrically-growing area of endeavor.”
Prior to his role at Microsoft, Romi was CMO of Ascentium, leading Digital Agency and President of KKM Group, a boutique consulting firm providing Marketing strategy services to companies across 5 sectors. In an earlier stint at Microsoft, Romi managed the relationship between Microsoft and all IT Professionals, Developers, and Web Designers in Microsoft’s US business.
Mahajan is a prolific author and industry speaker and graduated from the University of California, Berkeley, at age 19.
Former General Manager of Microsoft’s Search Group to Lead Next Level of Company Growth
Oct. 3, 2011 (San Francisco, CA) – Metavana, Inc., the leading software provider of search for the social web, today announced the appointment of Michael Tupanjanin as President and Chief Executive Officer. Michael will drive market adoption of the company’s unique solutions for discovering consumer opinions and emotions on the Web.
“Michael is an outstanding leader with a proven track record of growing businesses in the exploding field of online search,” said Amiel Kornel, Metavana Board Director and former CEO, who led the company’s incubation. “As we prepare Metavana’s commercial launch, Michael brings over 25 years of related experience from some of the most successful companies in the field.”
Prior to joining Metavana, Tupanjanin served as a General Manager at Microsoft (NASDAQ: MSFT), the world’s largest independent software company. In his role, he was responsible for the firm’s Digital Marketing and Search group where he led strategic planning, global sales, and business development.
"I am excited to join the Metavana team and help execute their vision of enabling companies to distil meaning from the growing cacophony of consumer voices expressing themselves on social networks and social media," Tupanjanin said. "With its superior technical base and initial offerings, the company is already helping some of the world’s largest companies tune into massive amounts of real-time information from a wide range of social web sources and understand customer sentiment. I think we’re going to see rapid corporate adoption of these solutions."
Prior to his role at Microsoft, Tupanjanin was Executive Vice President, Global Sales at FAST Search & Transfer. During a 3-year period, Tupanjanin was responsible for growing sales at the company from an early stage business to a market leader in search and ultimately being acquired by Microsoft for $1.4 billion in 2008. Subsequently, Tupanjanin continued to oversee the growth of the business and was responsible for many facets of FAST’s successful commercial integration into Microsoft’s mainstream organizations, systems, and processes.